Feeling-led discovery
A simple selector translates a visitor’s current need into a relevant treatment recommendation and next step.
Independent concept · Wellness · Treatment discovery
Helping first-time visitors choose with confidence.
Brief
Create a calm, credible digital home for a fictional wellness studio that helps uncertain first-time visitors identify an appropriate treatment.
The challenge
Wellness services can be visually appealing but difficult to compare. The experience needed to preserve calm while making differences, pricing and the path to booking understandable.
Strategic principles
- Organise the experience around how visitors feel, not internal service names
- Provide a guided recommendation without pretending to diagnose
- Keep treatment details and price visible near action points
- Use calm motion and contrast without sacrificing readability
Design decisions
Every visual choice has a job.
Soft but structured
Editorial typography and muted materials create warmth, while clear grids keep the services easy to scan.
Booking context
Duration, price and treatment purpose stay attached to the recommendation so the visitor can decide without another search.
What I built
A working concept, not a static mockup.
AURA is a fictional brand and does not represent a medical service or client result. The work demonstrates information architecture, art direction and a guided discovery pattern.
- Responsive wellness homepage
- Interactive treatment matcher
- Treatment comparison
- Booking interface states
- Reduced-motion support
Have a real business problem to solve?