Editorial warmth
Large serif type, close photography and restrained colour make the experience feel tactile without competing with the practical information.
Independent concept · Hospitality · Local ordering
Turning a neighbourhood coffee stop into a daily ritual.
Brief
Create a warm, distinctive digital experience for a fictional Copenhagen coffee shop that makes regular ordering feel as considered as the in-store experience.
The challenge
Independent cafés often look interchangeable online. The concept needed to communicate atmosphere immediately while keeping opening hours, location and the path to an order obvious on every screen.
Strategic principles
- Lead with the emotional promise before the product list
- Keep practical visit information inside the first viewport
- Use a deliberately small menu to reduce choice friction
- Make the ordering interaction work without hiding the brand story
Design decisions
Every visual choice has a job.
Immediate utility
Opening hours, address and the primary order action are available before the visitor has to search or scroll.
Low-friction basket
Inline quantity controls and a persistent summary let visitors build an order without leaving the menu context.
What I built
A working concept, not a static mockup.
This is an independent concept, not a client commission, so it makes no claims about sales or customer results. It demonstrates how brand character and a working conversion flow can coexist in the same small-business website.
- Responsive hospitality homepage
- Interactive menu quantities
- Live basket total
- Accessible button labels
- Mobile navigation and order states
Have a real business problem to solve?